Sunday, January 07, 2007

Color and marketing

See anything in common in the above photos? The predominant color scheme in the websites of all 3 of these luxury car makers is black and silver. Mercedes, Jaguar and BMW all market to an upscale, high income market. Black connotates sophistication, elegance, and mystery. Black also has the power of seduction while silver is prestigous and symbolizes riches just as gold does. Silver is sleek and graceful.